Prop 45 has the strong backing of the current Insurance Commissioner, Dave Jones.

Efforts to give the California government more control over premium increases are off to a good start. Proposition 45, the Public Notice Required for Insurance Company Rates Initiative, currently has strong support, according to a new Field Poll.

69 percent of likely voters plan are inclined to vote yes on Prop 45 while only 16 percent are inclined to vote no. The initiative has strong support from Democrats, Republicans and Independents.

If approved, the measure would give the California Insurance Commissioner the power to reject insurance premium increases if they are found to be unreasonable. The main force behind the measure is Consumer Watchdog and it also has the strong backing of the current Insurance Commissioner, Dave Jones.

It is important to note, though, that early polling is not always definitive when it comes to ballot measures. In that past other initiatives started out polling equally as well but eventually lost after an aggressive industry funded campaign against them.

The medical industry is planning to spend big to try to beat this measure. Already tens of millions have been raised for the No on 45 campaign from insurers such as Wellpoint, Anthem, Kaiser, and Blue Shield of California.