69 percent of likely voters plan are inclined to vote yes on Prop 45 while only 16 percent are inclined to vote no. The initiative has strong support from Democrats, Republicans and Independents.
If approved, the measure would give the California Insurance Commissioner the power to reject insurance premium increases if they are found to be unreasonable. The main force behind the measure is Consumer Watchdog and it also has the strong backing of the current Insurance Commissioner, Dave Jones.
It is important to note, though, that early polling is not always definitive when it comes to ballot measures. In that past other initiatives started out polling equally as well but eventually lost after an aggressive industry funded campaign against them.
The medical industry is planning to spend big to try to beat this measure. Already tens of millions have been raised for the No on 45 campaign from insurers such as Wellpoint, Anthem, Kaiser, and Blue Shield of California.