Today, Hillary Clinton officially came out in support of marriage equality. While her endorsement is not surprising given the changing attitudes within the Democratic Party, I think the way she did it is noteworthy.

Clinton didn’t just send out a basic press release or offer a simple one line answer during an interview. She made a six minute web video for the Human Rights Campaign, one of the largest and best funded LGBT organizations in the country. She not only provided a powerful endorsement of marriage equality, but also explained everything she did to promote LGBT rights as Secretary of State. During some parts the video felt very much like a campaign ad.

It is Clinton obviously not planning a quiet retirement where she leaves politics behind. She wants to continue to be part of the political debate in this country and it seems clear that she is leaving the door open for a 2016 presidential run.

As President Obama slowly transitions into a lame duck, Clinton will have an unique opportunity to play an outsized role in defining the Democratic Party as the presumed 2016 front runner. Even if she doesn’t run, the mere possibility that she might run will guarantee her significant media attention for several years. It seems like that is an opportunity Clinton won’t be passing up.