Now that the election is over and the bloated corpse of the Romney campaign lies dead in a field somewhere in Ohio, it is time for the autopsy. Having closely watched the campaign for over a year these are the ten biggest mistake I believe Mitt Romney made, in roughly chronological order. For me a true campaign mistake is different from a gaffe or simple bad luck. For it to really be a “mistake,” it had to be a planned political decision.
1) “Let Detroit Go Bankrupt” – Almost four years ago Romney very publicly came out against the auto bailout, which ended up hurting him in the critical swing state of Ohio. From purely a political perspective this move had almost no upside for Romney and a lot of potential downside. If the auto bailout failed it would have been devastating to Obama regardless how strongly Romney opposed it. Instead, it succeeded in making Romney look bad in Ohio.
2) Not making sure his primary opponents were crushed – There were a few times when Romney mistakenly assumed a primary opponent was defeated so he didn’t spend big to deliver the kill stroke. The most memorable was probably right before the caucuses on February 7th. This proved to be a penny wise, pound foolish move. It let the primary drag on which really hurt Romney. The long primary sank Romney’s favorable rating, forced the campaign to waste money, and kept Romney from pivoting towards the general election.
3) Self deportation – During the primary Romney took a position on immigration that was not only to the right of George W. Bush and John McCain, but also to the right of most of his primary opponents. The economic downturn hit Hispanics hard and Obama did not deliver much for them in his first term. There was the real possibility that if Romney had taken a very different stance on immigration he would have done as well as or even slightly better than McCain did with Hispanics in 2008. Instead, Romney chose to alienate this important group and Obama ended up winning Hispanics by a significantly larger margin this time.
4) Not releasing tax returns – Romney claims there was nothing bad in his tax returns. If that was true he should have just released five years worth and put an end to the story, instead it became a long running distraction. It seems like there were ten times as many stories about Romney not releasing his returns than stories about what was in the returns he released.
5) Letting Obama define him early – The Obama campaign blanketed the swing states with ads against Romney months before the election, while the Romney campaign saved most of its campaign ad spending for the final stretch. This let Obama define Romney in those states and the image stuck. Romney ended up having one of the worst favorable ratings of any modern candidate.
6) A disastrous foreign trip – Romney’s foreign trip was meant to show that despite his lack of foreign policy experience he could handle himself on the world stage. Instead, Romney’s performance, which included insulting the United Kingdom right before the Olympics, had the opposite effect.
7) Picking Paul Ryan – Paul Ryan was simply a bad pick. Ryan was supposed to help Romney in Wisconsin but Obama ended up winning Wisconsin by a wider margin than he did Pennsylvania. Ryan was supposed to make the election about big issues but once it was clear that his positions were toxic, Romney spent weeks awkwardly distancing himself from Ryan’s budget. Ryan also become a source of distraction at several points. Campaign time that should have been focused on the economy was instead spent talking about Medicare vouchers or Ryan’s hard right abortion stance.
8) The empty chair convention – Obama got a bounce out of his convention, but Romney failed to get any bounce from his own. The big news stories from the GOP convention were about Ryan’s lies and Clint Eastwood’s empty chair. One of the most touching speeches ever at a political convention was the older Massachusetts couple who talked about how Romney helped their dying son. Yet almost no one saw this speech because they were given an early slot so Clint Eastwood could ramble when the network TV cameras were rolling.
9) A terrible first response to the Benghazi attack – The terrorist attack on the consulate in Benghazi could have been a problem for Obama. A better campaign might have been able to make it part of a broad foreign policy critique, but the Romney campaign’s crass and factually inaccurate first response ruined Romney’s credibility on the issue.
10) Losing the ground game – The Obama ground game simply crushed Romney. Given that the Obama team had effectively been building their ground game for over four years, it was probably impossible for Romney to have as strong a field operation, but the Romney team could have done much better. Romney overinvested in TV ads when the airwaves were already saturated and simply didn’t hire nearly as many inexpensive ground level campaign workers.




33 Comments
The self-deportation thing was a disaster. Obama has actually deported hundreds of thousands of people, and that was a problem for him. Romney’s stupid comment means that he endorsed the harassment tactics of Arizona and Alabama, and all those states which try to damage undocumented aliens and their children. These tactics are monstrous and deadly, and no one knows that better than the Hispanic community.
So glad its over
Why? The default assumption has to be that whatever is in those returns is so damning that he was willing to take the heat. Which wasn’t actually so much heat, since the Village collectively shrugged their shoulders and said, “Benghazi! Benghazi!! Benghazi!!!”.
Really it boils down to he is kind of a douche.
All he ever said was ” I KNOW how to do this, I KNOW how to do that” but never explained it.
His main qualification he said was that he was a “successful” businessman and KNEW how business worked. Well, any CEO has the same qualifications whether its Warren Buffet or Sam Walton or say Bill Gates. Had he not had his resume padding stint as a governor, he would really be on the same level as a Donald Trump or Harold Kain
Lord, and then there was the lying. That really got to people. And not just the changing storylines but the fakery like the soup kitchen and miners.
And really, people think he did well in the first debate. To me he looked crazed. Verring from angry to about to burst into tears. If I didnt know better I would have said he was tweaking on meth.
Or his super-human marathon run and/or workout program.
One thing to lie about something no one knows anything about. It’s quite another to lie about something more than a few people know about and then get called out on it when they realize the size of the lie you’ve told.
You and me both.
It is incredible to me that Rmoney got as many votes as he did. His flip-flops were stunning, what DID he stand for? Nada, nothing, zilch. And yet, all those votes.
Of course few of those voters could explain anything about what he stood for, just that it gave them an opportunity to vote against whatever monstrous image of Obama that they had invested in.
All I can say is that the whole election makes me more sure than ever that Occupy/(un)Occupy is still badly needed.
“Really it boils down to he is kind of a douche.” I think for many of us it really came down to holding our noses and keeping our own douche. Very few people I knew older then 50 like Obama or most of his polices, they just couldn’t stomach the thought of 8 more yrs. of the Reptiles in power. It’s bad enough they have the house.
Biggest mistake (besides the whoppers like the war on women, the 47% tape, and the Sandy v. Katrina instructional): the endless Rovian ads made possible by Citizens United made it inescapably clear to even the rubes that they were batshit crazy.
HE didn’t know what he stood for.
Oh he knew exactly what he stood for – whatever would benefit him the most at the time
Excellent post mortem. It seemed like Romney got buyer’s remorse over Paul Ryan at some point and he was shelved. I thought the VP guy was supposed to be the front and center attack dog.
Palin was much more effective kidney punching Obama than Ryan’s weaksauce.
Ryan’s hypocrisies (writing to get a health clinic funded by Obamacare; voting against the Stimulus while petitioning for funds) were as embarassing as his lies.
Living in Utah, Romney is damn lucky nobody did any real investigation into the cozy relationship of Romney handing out Olympic goodies to his cronies. We living in Utah expected that to be a big time expose’ by somebody.
So glad it’s over as well.
My now unhinged Fundie Family were not as slavishly fawning over Lord Mitt, as they did with the Snowbilly Grifter. Still they sang Lord Mitt’s praises to the skies and were champing at Rafalca’s bit to vote for him.
I think for many rightwingers it boiled down to: Vote for Mitt cuz he’s WHITE.
That, and as bgrothus says above, voting against the “monstrous image” that Rush/Glenn/Sarah had created about Obama.
I wouldn’t have minded if rightwingers voted *against* Obama for the stuff that he’s actually DONE, but most of the right voted against Obama for bullshit nonsense crap, like what a complete communist he is. Please.
In the end, though, it was: Oligarchs – 2; Middle/working class – 0.
I agree that it’s interesting that RMoney’s Olympics shenanigans weren’t discussed AT. ALL. by the corp-owned media or the Obomba campaign. People certainly knew about it at the time, and not just citizens of Utah. I saw it brought up here & there in blogs, but …
Maybe too many Oligarchs were on the receiving end of taxpayer largesse – no surprises there – so neither the RMoney Team or the DMoney Team wished to embarress their benefactors?? That’s my take on it but pure speculation, of course.
You might add representing an inherently racist party, which starts you off with 47% of the electorate in your opponents’ bag. It’s insane that Obama could only cadge two more percent.
You might also add not being a Puritan scold, which is what Republican voters viscerally seek in a candidate. Since that clearly won’t work in the general election, they end up with phonies like Mitt with fake smiles. (I’m sure people here have heard Oliver Sacks’s story about how the aphasics all burst into laughter when Ronald Reagan came on TV; there was such a clear disconnect between what he said and what his face suggested.)
You might also add folders full of women–and women who believe in their right to choose.
I think the fact that he is a ‘douche’ is the best explanation. I knew absolutely nothing about him a year and a half ago, and was prepared in that state of ignorance to vote for him (if I were still voting, which I’m not) on the grounds that on economic issues he wouldn’t be worse than Obama and would find it hard to get any radical proposals past a Democratic dominated Senate. Plus there was the added advantage of him presiding over a new Depression. But the more I saw of him (which wasn’t much, thank the lord), the more unattractive he was, to the point at the end of being absolutely repulsive.
The biggest mistake was not confiscating all the cell phones from the staff serving his marks at the fundraisers.
As to the tactical errors, the Romney campaign was replaying Bush 2004, expecting to hold it close enough in swing states to be able to make it over the top through vote suppression and outright vote changing. They did their best in FL, PA and OH, which were the critical links in the plan. They underestimated the quality of Obama’s campaign staff. He may be a piss-poor President, but he is the world’s best campaigner. Just like in 2008 where he beat Hillary by going off the radar to wrack up a huge number of votes in small state caucuses, his GOTV operation went underground where the thugs couldn’t see what they were doing. Romney was completely blindsided by the turn-out in Florida.
That’s not right. Fact is, he didn’t stand for anything. He just wanted to be president and he thought he was entitled to the office. And his wife apparently agreed.
Now he’s just gonna have to wallow in his disappointment and try to console himself with his $285 million and his 13.6% tax rate.
Re: the story about the couple who was helped by Romney (in mistake #8).
There might have been an even bigger opportunity to change the personal perception of Romney. The only moment in which I had a heart-melt for him was hearing about his very touching response to the diagnosis of MS for his wife Ann. I don’t really know how much truth was in the story because I only heard it once from one source. But if it was the real thing, he blew a great opportunity. But perhaps it was just too personal to do, which I understand.
I think the republican party is in more trouble than they think. I firmly believe that a good 15-18% of the ROmney vote was simply anti-black vote. Given a white candidate, even a democrat, might have ben a landslide. Lots of people didn;t like Romney for any one of about a dozen reasons.
Matthew, you are never very far being right most of the time.
“Binders full of women”……that’s gonna be a quote that makes Bartlett’s I’d bet.
Knut, if I may, you’re right more often than not too. I agree mostly. I must admit, I have actually enjoyed most of this. Probably mostly because of the outcome. But the journey with everyone here at FDL was rewarding.
By not releasing his taxes, at least Mr and Mrs Willard can still hold their heads high when they go to the temple. But that temple won’t be in DC.
Romney should have attacked Obama from the left on bank issues,war crimes, lack of public option, donor contrib from wall street, has ability to cave when negotiating.
Thanks newcarguy! I must say that I feel so alienated by some of the liberals I am surrounded with here in Tallahassee that firedoglake has become a refuge. Case in point–today I went into our hideously overpriced coop which is no longer a coop because no one wants to actually do work there. While I was paying seven dollars for four apples and four bananas I told the cute trendy person behind the counter that I just didn’t know how poor people managed–not that I am well-off, I assured her.
“Well, at least that’s one thing you can cut back on,” she told me.
“Food?” I asked her.
“Yeah, I’ve always thought we really overeat here in America,” she answered. I don’t think the antipathy this arouses in me is only evidence of misanthropy–just a desire to talk with freaking people with whom I can hope that a conversation doesn’t fizzle like a damp bottlerocket. We sometimes talk about the fact that we have one good move and change of life left in us, but where might we go? Not looking for or expecting Valhalla, just something more like. . . Andersonville in Chicago (maybe without the subzero winter cold, since my wife is a Southerner and becomes frightened). Some place with a mix of working people, decent food, and enough lefties that you can develop some friendships. (Jazz is also good.) Thinking out loud, obviously.
Now let’s never talk about Mittens again. Yes, show up and pee on his whitewalls if he comes to your town, but. . . shun his sorry Zog underpants otherwise.
this was and still is my only take on Mitt. He just wants to be president and what Mitt wants, Mitt should get. Same strategy as Meg Whitman just wanting to be governor of California. Same result.
More likely in the Great Ripoff of 2008, what Kolob’s favorite son did was ancient history and peanuts in comparison.
“Garden variety” corruption not newsworthy. Look at how they kept the kid gloves on over all of Bain’s shenanigans.
Had Obama lost, that would have been a big Monday Morning QB reason for his defeat
The Brethren in Salt Lake City may be calling on him to release his tax returns to them in return for his Temple Recommend.
Romney tried to get in some jabs from the left in that first debate, but he was throwing so much dung on the wall that it got lost in the shuffle.
That’s what you get for drinking Postum your whole life and then take a shot of Espresso the night of the debate. Romney roared out like a speed freak while Obama caught up on his sleep.
# 11 Using to Herman Munster’s barber
# 12 Thinks Judge Smails is a great poet
# 13 Disappointed that he already bought the white horse and shiny army helmet, and now can’t go all Neidermeyer on the country
And what happened to the 47%