When asked about 10 different issues and traits by Pew Research, voters gave President Obama the edge over Mitt Romney in every category except one: the economy. From Pew:
This is an incredible chart. Normally you would think lopsided numbers like this would point to a blowout for Obama, but fortunately for Romney the economy wildly trumps everything else. Romney’s big edge on the single most important issue for voters is helping to keep the election so close. The poll found overall the contest is Obama 50 percent to Romney 46 percent.
Romney strength in this election basically begins and ends with the economy. Likely, that is what his campaign is going to be focused on – like a laser. The campaign probably can’t make people think Romney is more likeable, more in touch, more consistent, or even nicer than Obama; but they can potentially convince voters he is better able to handle the economy after Obama’s disappointing tenure.
Almost the only thing Romney has going for him is his perceived economic competence, but with unemployment over 8 percent that could be enough.