The Obama campaign is boasting of some impressive campaign figures for the month of January. On twitter, the campaign claims to have raised just over $29.1 million for the campaign, DNC and other relevant committees.

The powerful Obama fundraising apparatus, which was an important force in 2008 election, appears to be functioning very well. The Obama team will clearly have the money to be on par or to even outspend the eventual Republican nominee.

I think this is relevant because Mitt Romney’s success in the Republican primary so far has relied heavily on radically outspending his rivals. Romney and his allies won Florida but only after outspending Newt Gingrich and his allies by an incredibly five to one margin.

When the Romney campaign decided not to completely flood the zone with campaign spending in the early February states it allowed Rick Santorum to score a surprise triple win. If Romney does manage to regain the lead in Michigan it will be in part because of his team spending dramatically more in the state than Santorum can afford to.

This hugely outspending your rivals can work in the GOP primary for Romney given the pathetic fundraising of his rivals, but it is simply not going to be an option in the general when he finally facex someone with a very competent fundraising machine.