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Herman Cain may have very limited political experience and lack policy depth, but so far he’s proven to be a master at branding himself. When asked to use one word to describe the candidate, voters’ top answer for Herman Cain is 9-9-9. This is an impressive messaging accomplishment. From Pew research:
Just compare the top three words people use to describe Cain with the words chosen to describe Romney and Perry.
The top thing people associate Cain with isn’t something in his past or a personal/physical attribute or a perceived flaw. People primarily associate Cain with his 9-9-9 tax plan for the country. When people think of Cain they inherently think of his platform; that is a something almost any candidate anywhere would envy.
This is also why the other Republican candidates have been really focused on attacking the 9-9-9 plan recently. Since voters closely associate the plan with who Cain is, if his opponents can make the 9-9-9 plan unpopular, that should do real damage to his candidacy.
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I’ve been saying for a long time, the GOP presidential primary is an “E” Ticket ride for sure. When you combine the “actors” with the “audience” you have a match made in heaven.
The couple of times I’ve seen the 9-9-9 plan mentioned it usually comes with the notice that it will raise taxes on most Americans and drop them for the wealthy. That is like saying you have $5 pizzas, and get food poisoning with it.
My congressman, Thaddeus McCotter, reportedly quit the race when 77 percent of those asked for a one-word description said “Who?” and another 23 percent said, “That can’t possibly be the name of a real person.”
having looked up Thaddeus’ website, it is telling that he uses a car in the header that was built at least 60 years ago.
If you visited his website, you also discovered that Thaddeus loves to use $10 words in $11 sentences. He’s like the co-worker who just took a “30 Days to a More Powerful Vocabulary Course” and can’t wait to display his new-found knowledge.
In re-Romney, they miss-spelled moron.
I’m sorry…the point of this post is absolutely worthy and interesting…but as a Texan I can’t get over the fact that 3rd most common word for Rick Perry was….”idiot.”
And a bit farther down is “ass.”
The rest of the country is finding out what we have known for quite awhile.
The problem is enough Texans don’t consider the governor’s office important enough to keep him out of it for that reason.