With Proposition 19, the initiative to legalize and regulate marijuana, on the California ballot, the big political question is: can the initiative be a driver of voter turnout ? This is not only important for the success or failure of the ballot measure, but could potentially affect both the highly contested California governor and Senate races. There is evidence from past elections that marijuana reform can be what gets voters to the polls.
While in most elections the presidential race or a highly contested gubernatorial contest is the thing on the ballot that gets the most total votes, that is not always the case. In Oregon, during the 1998 general election, more total votes were cast for State Measure 67, allowing the use of medical marijuana, than were cast in the governor, senate, any of the congressional races, or any other ballot measure.
| Race | Total votes |
| State Measure 67 | 1,119,453 |
| Senate | 1,117,747 |
| Governor | 1,113,098 |
| State Measure 64 | 1,113,026 |
| State Measure 57 | 1,108,935 |
| State Measure 66 | 1,104,285 |
| State Measure 59 | 1,101,709 |
| State Measure 60 | 1,091,225 |
| Congress | 1,090,357 |
| State Measure 56 | 1,087,284 |
| State Measure 58 | 1,083,916 |
| State Measure 62 | 1,068,560 |
| State Measure 54 | 1,044,709 |
| State Measure 55 | 1,035,715 |
| State Measure 63 | 1,023,826 |
| State Measure 65 | 1,017,759 |
As you can see, the medical marijuana initiative got more total votes than anything else. This shows that there was a universe of voters that were driven to show up to vote for the medical marijuana measure that didn’t even bother to vote on any other big race or measure. One can likely conclude from this that medical marijuana was a turnout driver in this year. While the number of Measure 67-only voters was small, it is important to remember that the bulk of people driven to vote byMeasure 67 likely also decided to vote for other things while at the polls.
This effect was probably only noticeable in this election because neither the gubernatorial nor senate race was very competitive that year. Traditionally, marijuana law reform ballot measures see a small level of drop off from the top-ticket races, but much less than most other ballot measures.
In California this year, I suspect the very competitive senate and governor’s races will probably get just slightly more total votes cast in them than on Prop 19, but I think the 1998 Oregon general election is strong proof that a marijuana reform ballot measure can be a motivator for some people to go out and vote.



9 Comments
VOTE and JUST SAY NOW!
I’m torn. Will big box retailers take over this boutique market? As they say in Humboldt, no one wants to buy their weed at Walmart.
Good opposition campaign commercial:
Don’t have a job? Don’t worry, the weed is on us!
House foreclosed upon? Don’t worry the weed is on us!
Lost your health care coverage? Don’t worry the weed is on us!
Never mind that we (Demccrats) can’t or won’t fix any real problems. Don’t worry the weed’s on us!
30,000 more people voted on the marijuana initiative than on House/Senate candidates and that was 12 years ago. The separation between the 2 in CA will be a real tell. The number of voters vs votes cast for House/Senate candidates nationwide is gonna be really interesting next month.
while there is box wine there has been and will always be a market for the more costly but much better product
Cannabis needs to be legal, there need to be legal sources for people. As it stands now, in California if you don’t have a medical recommendation, cannabis is as illegal as it can be. That is dangerous for consumers from a legal standpoint.
I’m sure higher quality product will be available when the time comes through legal means, and a much more peaceful enjoyment as well.
You realize that states and the federal government are different, right?
Oregon is a mail-in ballot state. Every registered voter gets a ballot to fill in and mail in and is given about two weeks to do it. Still interesting the marijuana reform got the most votes. This year we vote to make pot more accessible for people with a medical marijuana card?
Every once in a while the tinder is just dry enough so that a small spark will ignite it. Great crusades start from little sparks. I hope Obama and Holder got their merit badges in fire prevention, because it’s going to be a Dusie.